OUR JOURNEY.

The Coalition was founded in May 2014 following a meeting of brand representatives at the INTA Conference. Headquartered in Hong Kong, ACACAP acts as a central hub and is supported by partners across more than 30 Asian countries, delivering local expertise, proactive investigations, and targeted enforcement actions to protect brands from counterfeiting and grey market diversion.

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Established as a single point of contact in Asia, ACACAP enables brands to engage with ethical, best-practice service providers. The Coalition also serves as a regional forum for collaboration, facilitating discussion and the development of alternative, innovative solutions to counterfeiting and piracy across Asia.

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As the Coalition expanded, so did its scope and strategic focus. Emphasis was placed on proactive approaches that identify the root causes of counterfeiting and piracy, and on implementing creative, intelligence-led solutions designed to disrupt and dismantle infringing operations.

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To support these objectives, ACACAP carefully selects partners who meet strict best-practice criteria and, above all, demonstrate a strong commitment to delivering measurable results.